THE BRAND

Killer Jeans, synonymous with youth and rebellion, is an Indian clothing behemoth that is loved by 16 to 25-year olds.

THE CHALLENGE

The target audience is now mostly doing their shopping online. Embracing the industry’s move to Ecommerce and their customers’ growing preference for online shopping, the brand wanted to build its social capital on Instagram and drive sales on its online store.

OUR SOLUTION

We proposed the ‘Cricket In My Jeans’ campaign to drive traffic to a specially built ecommerce page that resonated with the younger audience. The UI/UX was also handled by us.

THE RESULTS

A small budget utilised to create a video campaign gave us and the brand incredible ROI through Ecommerce sales.

With just 25 SKUs on the microsite, in 45 days, we achieved:

9.7M+ impressions

8.4M reach

1M+ engagement on facebook

91K reach on Instagram