A summary of the brand's success from agency's point of view since its launch
Target audience reached in 6 months
Increase in conversions over last 5 months
Increase in website traffic over the last 6 months
Optimal bounce rate over last 6 months
A brief introduction about the brand
Green And Beige is a skincare brand that was founded from theperspective of a mother and not a cosmetic technician. The brandcomes with utmost purity and trust that is associated with a mother’scare. It focuses on skincare that’s safe for the human body. And thepromise doesn’t cease there, it goes over and beyond to protect theenvironment. The packaging and products are readily biodegradable.Hence, the colours of the planet- Green And Beige.
In a humungous cosmetic world, it is hard to tell whatbrand is truly reliable and trustworthy. Moreover, about60% of cosmetic users do not check for ingredientsand labels. Even skincare enthusiasts go for choicespassed on by their loved ones or elderly people. It is achallenge to make users think about their cosmeticchoices or even change their perspectives aboutskincare and clean beauty. Not just that, creatingawareness about clean beauty, on the whole, theingredients used and the responsibility to take care ofthe environment are some things that werechallenging when the brand took off
Trust is the salesman’s hat. It generates more visibility,sales and confidence for the name. However as abudding brand, Green And Beige had to lay itsfoundations as a clean skincare brand, but that’ssomething that everyone else is doing. Green AndBeige had to stand out in the market of “NO PBAs”“Natural”, “Chemical-free” by not using these termsbecause it gives out misconceptions. As mentionedbefore, Green And Beige wanted to be 100% honest.
GETS REAL
Keeping the communication 100% honestjust like their honest ingredients andproducts.
Being transparent on the non-harmfulchemicals used, and educating about thescientific terms for skincare. Being crystalclear about every method and derivation process.
Reaching users' everyday routine, topenetrate their thoughts about the right andclean skincare by engaging campaigns.
Green And Beige became everyone’s favourite in just a month’s time. Apartfrom honest ingredients that the brandbelieves in, honest and down to earth communication on social media haswon hearts and educated people aboutclean beauty and the right skincare routine. The DMs were swarming withappreciation texts and comments.
"Look no further, you must checkout Green And Beige BodyScrub"
"I see a significant change in my skin"
"An added advantage is that these products are made with honest, clean ingredients."
"Green And Beige is definitely askincare brand i would recommend."
