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Case Study

Building
Agenda

To examine growth and development Review its events and happenings Showcase our communication reach

A BIT ABOUT THE MALL

Mall

WHAT, HOW & WHEN

Bhartiya Mall of Bengaluru is a bustling mall in Bhartiya City which has been in the news for its shopping opportunities, entertainment and family experiences

Bhartiya City launched Bhartiya Mall Of Bengaluru 3 months ago and they kickstarted their launch event with a Dussehra procession that had astounding live performances of Dollu Kunitha, Garuda Gombe and Yakshagana as part of traditional celebrations which was a hit. From inception to date, their name and establishment have spread like wildfire.

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THIS IS NOT A MALL BUT AN EXPERIENCE

Bhartiya Mall Of Bengaluru in Bhartiya City was built to offer bespoke shopping, food and entertainment experiences. From fashion to food, it curated everything that a person will go ga-ga about.

The little details mattered. It opted for canopy markets over regular stalls to give people the experience of a posh flea market. Barbeque on a Bike over a grill eatery spot for a classic sunday beer & barbeque feels. This mall is all about unique experiences. Just what the people of ‘Namma Bengaluru’ want.

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NOW, HOW DO YOU CREATE AN EXPERIENCE ?

Bhartiya Mall Of Bengaluru in Bhartiya City was built to offer bespoke shopping, food and entertainment experiences. From fashion to food, it curated everything that a person will go ga-ga about. The little details mattered. It opted for canopy markets over regular stalls to give people the experience of a posh flea market. Barbeque on a Bike over a grill eatery spot for a classic sunday beer & barbeque feels. This mall is all about unique experiences. Just what the people of ‘Namma Bengaluru’ want.

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Mall

THE LAUNCH CELEBRATION

Pairing their launch with Dussehra and Diwali, was the best move. As people look for something new places and activities every year. A grandeur celebration with traditions and cultures displayed is the perfect place for families to get in touch with their culture and celebrate it eminently.

The launch event went on for an entire month, from 8th October to 7th November - amazing right? At the time of festivities, this new mall’s month-long launch event is all you need - from exclusive beer festivals to live events and an open theatre, Bhartiya Mall Of Bengaluru will definitely make every occasion a memorable one.


SHEDDING SOME LIGHT ON

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STRENGTHS

Unique experiences, engaging content, incentivised contests

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WEAKNESSES

Location, less brands

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OPPORTUNITIES

Increase of brands, events, live gigs and open air movie can drive footfalls

t

THREATS

Attractive competing brands and malls

Mall

STRENGTHS

Mall with the help of its creative agency, has embarked its launch and continues to create unique experiences for its patrons.

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The unique experiences

If you are looking to celebrate festivities with a touch of tradition and a lot of excitement then you definitely need to attend their live dance and music performances. If you want to catch the IPL season on a big screen under the stars, this mall is ready to make you experience that every day. Moreover, they have a specially curated area for kids with toy trains, bungee jumping a lot more to keep the festive spirit going. This mall is a treat to your eyes too with their World of Dragons and a beautiful model of the Mysore Palace!

No event or festival is complete without food and this mall is a foodie's paradise. Whether it's live food stations, food trucks or a stall with chef specials -Bhartiya Mall of Bengaluru has something for everyone. They also have flea markets, branded stalls and kiosks to amp up your festive experience with some shopping. To take your festive experience up a notch, they also have an open theatre

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Challenge Areas

THE NEWNESS

Malls are best enjoyed when there are many brands and infinite opportunities for shopping. However, this mall faced a lack of footfalls because the brands were still onboarding at the time of the launch

LOCATION

Bhartiya Mall is in North Bangalore which is at a distance from the central Bangalore and the happening hubs. It was difficult to drive traffic to the mall.

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HOW CHALLENGES WERE TACKLED

New Brands On Boarding

In a month or two, Bhartiya Mall became home to 60+ brands that include luxury labels as well

Free Bus Pick & Drop

In a month or two, Bhartiya Mall became home to 60+ brands that include luxury labels as well

MOVING ON . . .

Celebrations

Building

SOCIAL MEDIA

Building

12,692

Followers increased on Facebook through Winter Fest Campaign

2out5

Were female, age ranging from 25-34 years were the highly interested group

63.6%

Target audience reached were from Bangalore

3 MILLION

Audience reached through Twitter trending #BhartiyaMallOfBengaluru

Thank you!