Create a seamless integrated online campaign to conversion in 90 days
reach through the campaign
traffic in 45 days
engagement on social
Killer Jeans, synonymous with youth and rebellion, is an Indian clothing behemoth that is loved by 16 to 25-year olds.
The target audience is now mostly doing their shopping online. Embracing the industry’s move to Ecommerce and their customers’ growing preference for online shopping, the brand wanted to build its social capital on Instagram and drive sales on its online store.
We proposed the ‘Cricket In My Jeans’ campaign to drive traffic to a specially built ecommerce page that resonated with the younger audience. The UI/UX was also handled by us.
A small budget utilised to create a video campaign gave us and the brand incredible ROI through Ecommerce sales.
With just 25 SKUs on the microsite, in 45 days, we achieved: