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Existing under the guise of Daily Fressh as a provider of fresh meat and eggs for many years, the Suguna Foods subsidiary undertook a complete brand revamp in December 2021, launching their new name and identity, Delfrez.
They did away with the out-of-date communication and packaging for a more youthful and vibrant approach.
Delfrez wanted to make a splash in the meat and eggs segment
Delfrez provides meat and eggs that are free from chemicals and antibiotics making it as fresh and tasty as it can get. With extensive experience from Suguna, a vast network of meat farmers who who keep their meat natural, Delfrez is for the purists.
A Meat Lover’s Meat
For the pre-launch, we wanted to build intrigue around Delfrez. Tapping into the love for satisfying ASMR videos on Instagram, we released teasers that stimulate the need for sensory content
Gradually, we revealed more about what was about to come with funny and quirky content about chicken and eggs, and counting down to the big launch
The Delfrez launch had 2 main properties: launch of the brand and announcement of the KBFC association
On launch day, we released a 2 x 3 grid showcasing Delfrez meat, followed by an ad spot by the brand.
We then teased KBFC sporsorship with football x chicken content, and finally made the announcement the day after with a 1 x 3 grid with the tagline #HungryForVictory
Over the pre-launch, launch and post-launch period, Delfrez organically gained over 2,700 followers on social media, made 1,650,957 impressions, reached 933,282 people and received 10,756 engagements.
The old dog came in with a bang!